About Me
I’m Shena. I’m just your regular dietitian who’s been running a private practice for about a decade.
My biggest asset to you is I spent a LOT of time at the beginning of my private practice journey doing a LOT of shit wrong (AKA, trying to be as cheap as possible as a new practice owner!) While I took the long way around, I’m here so you don’t have to!
My favorite hobbies include eating chocolate chip cookies, helping people with eating disorders heal, and riding my longboard.
I spend way too much of my free time nerding out to the nuances of insurance billing so my clients can become billing rock stars without the headache.
I Want To Help You.....
Become so freaking excited about the services you’re here to offer the world that you’re ready to do backflips down the street while chanting about how you help people.
Or you know just… do normal people stuff (alternative options if you’re not a skilled backflipper) like:
- Market with confidence to physicians
- Feel confident as a media expert
- Develop a global presence of your services
- Get paid (because that’s actually really important for business owners)
- Network Network Network!
As Seen IN
I Can Help You
Streamline and simplify everything private practice, marketing, and SEO
Private Practice
- Electronic Health Records
- Standard Operating Procedures
- Basic Business Structure Guidance
- Biz Mindset
- Getting Clients
- Niching Down
- Office Space/Virtual Space
Blogging/SEO
- Search Engine Optimization
- Brand Authority
- Website Structure
- Media Features
- Keyword Research
- Content Calanders
- Backlinking
- Digital Products
Insurance Credentialing
- NPI
- Insurance Contracting
- Billing/Coding
- Services Covered
- Working across state lines
- Superbills/secondary claims
The 90- Days To Launch Program: $1000
Step 1: Sign up for the FREE ask me anything call
Step 2: Decide if we vibe to launch your practice together or just enjoy the complimentary tips!
Step 3: Sign up (Because I guarantee all those questions are going to ten fold in the next 3 months)
Phase 1: The Nuts & Bolts
- Setting up EIN, bank accounts, insurance
- Shifting from dietitian to entrepreneur
- Choosing your business structure (LLC, sole prop, etc.)
- Liability Insurance
- EHR, HIPAA & Charting
- Structuring your week as a CEO and clinician
- Contracting With Insurance
Licensure & practice laws by state
Phase 2: Branding
- Finding your target audience
- Crafting your “why” statement
- Positioning yourself as the go-to expert
- Develop your website, social handles, email marketing
- Blogging & SEO basics
- Trademarks
- Building & nurturing an email list
- Creating a lead magnet
Phase 3: Launching
- Hourly vs. packages vs. memberships
- Creating SOPs
- Setting aligned + profitable rates
- Onboarding workflow for clients
- Policies & contracts (cancellations, payments, etc.)
- Creating materials that converts clients
- Intro to marketing without being salesy
- Scheduling & batching content
- Identifying referral partners
- Networking strategies
- How to keep a steady flow of new clients coming in
- Ready to get started in your private practice? Lets do this- the easy way.
- The 90 days to launch is designed to get you your first three clients (or more) in 3 months with three 1:1 coaching sessions with me.
- I make each phase simple, actionable, and time sensitive to push you out of your comfort zone and into entrepreneurship.
- You’ll have unlimited access to video content designed to get you started with your practice and “ask me anything” designed for all those “one off” questions (which be honest, is the bulk of getting started) as you start to build your brand and grow your client base.
- No fancy funnels, no stupid pre-generated templates (that never work), no custom Chat Gpt thingies, no abnoxious apps you have to download to stay connected. Lets just get this private practice shit done so you can put on your official CEO badge and feel legit calling yourself a boss!
Schedule a Free 20 Min Discovery Call!
What My Clients Say
Shena has been a wonderful business coach! She was the first person to give me honest and constructive feedback on my website and the message that I was trying to put out in the world. She is a great resource for insurance questions and getting started with blogging, and she taught me a lot about how to find my provider referral network.
Sarah Rae, RDN
Shena is an absolute wealth of knowledge. She has the lived experience to help you build the practice of your dreams.
Starting a private practice may be as easy as “just jumping into the deep end,” but you are not jumping into a pool. You are jumping into a kelp forest where it’s glittering and beautiful, and you have no idea where the hell to go next. I spent my first year in private practice paralyzed. I do not want to take insurance, and I do not have the funds for all my pie–in-the-sky ideas. Along comes Shena! She had amazing insights and set my mind at ease about many of my hesitations. Her guidance not only answered my many questions but also considered how my practice is now and as it grows. After understanding my niche and the various “big ideas” I had, she was able to guide me in setting a path forward that would allow for growth along with specific action steps to get me started. I highly recommend Shena for anyone looking to grow their practice authentically.